Business Development Manager (NHS - Healthcare - Data / Analytics)

Business Development Manager wanted to join a Global specialist in Healthcare Data as it expands it’s UK presence. As a BDM you will be responsible for both the sales and ongoing growth of products & services in the UK. Your extensive knowledge and experience in the UK healthcare market and of Healthcare Data will be utilised to provide value propositions to support sales, strategic insights into product development, leadership in research initiatives and promotional events.

The role requires the successful candidate to engage in peer-to-peer relationships with executives, healthcare professionals and key opinion leaders within the health service market and would suit an experienced Healthcare professional utilizing Healthcare Data in their role at a management, technical or exec level or an existing sales professional in Healthcare Data related products. Initially you focus will be the UK market and then expansion into other European markets as directed.

Responsibilities

• Meet and exceed agreed sales targets
• Enhance the knowledge and benefits of the product portfolio with healthcare communities within the UK
• Develop and execute a business plan to increase access, market understanding, client support via Executives and Health Care Professionals
• Develop and create/ manage key accounts aligned with company strategy
• Develop key opinion leaders driving local, national and international networks

Product Knowledge

• Be seen by clients as a peer and expert in your field and as a valuable resource regarding health analysis and product knowledge
• Stay current with relevant health service community issues and demonstrate an understanding of global health service issues along with literature to effectively communicate complex information
• With a command of product knowledge, facilitate highly engaging interactions, effortlessly recalling and appropriately discussing specific information about the relevant product portfolio or specific subject matter
• Leverage in depth knowledge of alternative solutions for applicable health services and demonstrates advanced knowledge of the various view-points that contributes to conversations with customers

Business Development

• Identifies all key decision makers/influencers and have an intimate knowledge of the inner workings of the account
• Adapt goals, strategies, and tactics quickly and with urgency to capitalize on opportunities in response to changing territory and/or market conditions
• Develop and implement the agreed Territory Business Plan in order to maximise existing and potential business
• Continually monitor and analyse opportunities for existing and potential business and recommend appropriate approaches to maximise sales
• Ensure all discretionary expenditure is directed toward the achievement of company commercial objectives whilst at the same time showing a positive return on investment
• Work in conjunction with internal stakeholders to ensure efforts are aligned to achieve company sales and marketing objectives
• Understand and optimise the complex relationships and protocols impacting the hospital environment

Sales Activity

• Develop sustainable business relationships based on customer needs and preferences
• Comprehensively profile the key stakeholders and understands each customer’s engagement within the product portfolio
• Organise and present high level and impactful proposals to clients in responsive to their needs
• Effectively utilise all sales support materials, and other resources to maximise sales call quality and implement sales strategy
• Identify and progress opportunities through the sales process
• Succinctly translate information into compelling selling arguments
• Understands territory dynamics and office politics as they relate to customer access and leverage creative strategies to augment access
• Ensure effective management of territory by efficient time management, resource utilisation and call frequency rates to meet company requirements
• Demonstrate value to clients resulting in high renewal rate and the enablement of upsell and cross-sell opportunities
• Provide reports to showcase corresponding value back to the client

Core Professional Requirements

• Regularly maintain all data in Salesforce accurately to reflect client, pipeline and forecasting details
• Meet core professional standards as they relate to administration, reporting, company assets and dress code
• Participate in and add value to discussions at team / company and client meetings
• Be aware of key competitor products and marketing strategies and ensure communication with

Experience, Qualifications & Expertise

Experience:

• Demonstrated experience developing business and selling data centric solutions to the healthcare industry in the UK or as a professional in the UK Healthcare Sector, utilizing Data related tools
• Thorough understanding of NHS sales or procurement processes and commercial requirements
• Experience and working knowledge of the UK hospital environment
• Experience selling technical services and software is highly advantageous
• Understanding of NHS digital platforms and utilisation
• Experience in or knowledge of clinical coding would be highly regarded
• Experience of UK general and healthcare information governance and security

Qualifications:

Qualifications in Pharmacy, Health / Biomedical Science, Coding, Nursing, Business, Marketing or Education. Alternatively, extensive healthcare sales experience.

Skills and other requirements:

• Requirement to travel frequently to client locations within the UK
• Excellent customer relationship management skills
• High level of commercial acumen
• Proficiency in Microsoft Office
• Well-developed written communication and presentation skills.
• Excellent Presentation skills
• Strong analytical and problem-solving skills.
• Able to prioritise and organise workload effectively and efficiently.
• Self-directed, motivated, and committed to self-improvement.
• Strong attention to detail and commitment to quality.
• Effective leadership and team collaboration skills, including working with cross-functional teams.
• Ability to work flexibly to liaise with colleagues in other time zones as required.
• Strong communication and interpersonal skills.
• Strong customer service focus.
• Willingness to travel internationally as required.